The parent company prepares to celebrate 50 years in the karting business. A long history full of sporting and commercial success is due to a management policy that has always been oriented towards joining tradition and innovation, always putting the unconditional search for quality as its top priority along with maximum attention to the needs of the user in every segment of the market.
The production organization provides for four departments located in a surface area of over 6.000 square meters: mechanical works, carpentry, assembly and the warehouse. The various departments are coordinated by Carlo Rigamonti, along with the collaboration of Stefano Zappa and the purchasing office. Production, like the racing department, can consider itself one of the greatest expressions of excellence in the entire karting sector due to the use of maximum technology machinery and the best professionals.
The technical office is managed by Sergio Zani who works in synergy with the racing department for the racing segment, as well as with the research and development structure and the individual product divisions like Hobbysport and engines. The Birel organization is also at the forefront on the commercial and marketing fronts. The commercial office is subdivided with area managers who are dedicated to the individual markets while the marketing structure coordinates customer service, the initiatives to support the operators and the individual products, communication (press office and web), along with managing events and promotions with the support of the internal communication agency (Coordination Sport Event).