THE BIREL GROUP

The need to confront an increasingly competitive and diversified market in various activity segments has generated a greater specialisation of tasks and resources within the Birel group.

The difficult international economic and financial situation is also affecting the karting sector and, though not foreseeing an economic improvement in the near future, Birel has decided to not allow itself to be swept away by the events, counting instead on the rational organisation of the group and its financial solidity.
Implementing new strategies, it wants to, and must, look ahead. For years we have understood that it was not possible to manage every sector with adequate professionalism within one single company.
Therefore we have undertaken a gradual organisation of our business following the model of a group of subsidiary companies that are strategically and financially coordinated by the parent company.
It was therefore decided to entrust the races to the internationally established Birel Motorsport, notably increasing the Birel sporting award winning name, as if entrusting the management of our sporting events to a specialized agency. And so was born Coordination Sport Event, which was able to remove the kart from its traditional context, bringing new potential investors and new fans.
On the commercial front, on the other hand, we deemed it more effective and functional to entrust Birel Pacific with the development of the Asian market that it is aptly seeking to broaden.
The most recent companies originating within the Birel group are Bmb and Birel Junior Team: the first will have the responsibility of producing the engines for every segment of the market, allowing us to undertake new commercial initiatives along with guaranteeing better service to our customers, while Birel Junior team will implement our racing department’s junior class activities.
At the same time, we have never stopped making investments aimed at the parent company (Birel Spa) that remains at the top of the market with its policy oriented towards innovation and product quality. In this regard, just think of the recent investments in technology regarding the purchase of another welding robot, two new work centres, a computer numerical control lathe and a grinding machine.
All of this allows us direct control on all of the manufacturing in order to produce quality and innovative products, which is also due to the important role that research and development has always played in planning our activities.
Our strength is therefore in the group that, recognizing itself as such, is determinedly moving in unison towards a single objective: to successfully and strongly come out of this negative period. Quality, professionalism, passion and company reliability that has characterized the Sala family company management for over 40 years will be the winning card that launches us with success towards a better future.